Chief Marketer Staff

• The Batman Toys Interactive with TV Series: Toy Fair

  A child sitting in a TV room watching The Batman new animated series will find the Batman action figure he’s playing with come to life as digital data

• Short Cuts

  Neil Metviner has been named B-to-B Marketer of the Year by the Direct Marketing Association’s (The DMA) Business-to-Business Council. Metviner is president

• NASCAR Star Johnson Signs Levi Sponsorship

  Driver Jimmie Johnson signed a sponsorship with Levi Strauss Signature, for the 2004 season marking the apparel company’s entry into the world of NASCAR.

• Short Cuts

  Arthur Blank & Co., Boston, has launched a customer relationship management and manufacturing control system for marketing programs that use plastic cards.

• Lillian Vernon Attributes Conversion, Order Size Boost to Recommendation Engine

  Lillian Vernon Online has experienced a sales conversion rate increase of 20%, and an uptick in its average order size of 10%, since implementing EasyAsk,

• Holstead to Debut Jewelry Catalog

  Marketing services firm Holsted Marketing Inc. is launching a new catalog. Holsted Jewelers catalog, the company

• Letters to the Editor

  : Congrats on a well-written column: Thoughtful.

• FindWhat.com to Acquire Comet Systems

  FindWhat.com, an online marketing and commerce service provider, has agreed to acquire Comet Systems Inc. in a deal valued at up to $33.5 million, including

• Call Center Employees Sue Over Labor Practices

  A lawyer representing employees in a call center labor dispute has alleged that the company offered employees a $450 for a pledge not to sue the firm.

• Millard Promotes Chris Morgan

  Millard Group Inc. has promoted Chris Morgan to vice president of list management. He had been vice president of sales in list management at the Peterborough,