Chief Marketer Staff

• Traffix Posts 70% Gain in Net Income

  Traffix, Inc. reported net income of $880,000 for its fourth quarter, up 70% from $517,000 last year. The online marketing services company reported net

• Acxiom, TransUnion Debut Fraud-Prevention Offering

  TransUnion and Acxiom Corp. are jointly offering the Fraud Management Platform (FMP). The system allows marketers to tap into the two firms

• Lillian Vernon Attributes Conversion, Order Size Boost to Recommendation Engine

  Lillian Vernon Online has experienced a sales conversion rate increase of 20%, and an uptick in its average order size of 10%, since implementing EasyAsk,

• Blockbuster Renews Two Major Marketing Alliances

  America Online and MCI have renewed multi-million dollar marketing agreements with Blockbuster, Inc. The AOL agreement, which runs through December 2005,

• Moore Medical Receives Acquisition Solicitation from Clinical Data

  Moore Medical Corp. confirmed that it has received a letter from Clinical Data Inc. stating Clinical Data

• Kraft Readies Health & Wellness Blitz

  Kraft Foods will launch at least eight new products by July under its Health & Wellness umbrella and bow a coffeemaker, its first bid in the home appliance

• Delta SkyMiles Promotion Offers Expanded Rewards

  Delta Air Lines’ latest promotion allows SkyMiles program members to earn bonus miles plus a choice of three additional rewards. The Great Choices. Great

• Short Cuts

  Neil Metviner has been named B-to-B Marketer of the Year by the Direct Marketing Association’s (The DMA) Business-to-Business Council. Metviner is president

• Millard Promotes Chris Morgan

  Millard Group Inc. has promoted Chris Morgan to vice president of list management. He had been vice president of sales in list management at the Peterborough,

• Experian Ratchets Up B-to-B List Fulfillment Capabilities

  Experian, Costa Mesa, CA, has implemented additional list fulfillment capabilities for business-to-business marketers. The new system, which is accessible