Chief Marketer Staff

• Live From Net.marketing: CNET Customized E-mail Attracts High Clickthroughs

  CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with

• Live From Net.marketing: Hail the Almighty Consumer

  The Web is no longer the marketers

• Diatect International to Launch Southern US DRTV Pest Control Effort

  Diatect International Corp., Heber, UT, will begin running 60-second television ads for its Results product line, which combats fire ant invasions, in

• Live From Net.marketing: Consumers Still Respond to E-mail

  No matter how much spam hogs their inboxes, consumers still like e-mail. According to a preliminary study released by the Direct Marketing Association

• Lands Rover Names Marketing Execs

  Land Rover North America has named new marketing executives. Pete Wendy has been named relationship marketing manager and Natalie Bow, advertising and

• Short Cuts

  The board of directors of cataloger the Talbots Inc. has approved a quarterly cash dividend of 10 cents per share payable on or before March 22to shareholders

• Merkle Adds Hiyama to Fundraising Services Group

  Merkle has tapped Roger Himaya to be vices president of its client management services group. In his new job, Himaya will develop data0driven fundraiser

• List and Database News

  Mercy Home For Boys & Girls Mokrynski Associates Inc. has won management rights to the Mercy Home for Boys and Girls active donor file. It lists 159,180

• Live From Net.marketing: Wientzen Warns Online DMers to Self-Regulate

  H. Robert Wientzen, outgoing CEO of the Direct Marketing Association, pulled no punches with his audience in his keynote address at the Net.marketing

• Live From Net.marketing: Consumers Still Respond to E-mail

  No matter how much spam hogs their inboxes, consumers still like e-mail. According to a preliminary study released by the Direct Marketing Association