Land Rover North America has named new marketing executives.
Pete Wendy has been named relationship marketing manager and Natalie Bow, advertising and media manager. He will be responsible for all the company’s direct marketing efforts.
He returns to Land Rover after holding the position of Retailer Affairs Manager for Aston Martin Jaguar Land Rover North America where he was responsible for product placement in film and TV.
Bow will be responsible for brand advertising, media plans and developing integrated launch campaigns for new Land Rover vehicles. She has been with Land Rover since November 2000. Before joining Land Rover, she held positions at Ogilvy and Mather in New York and Nissan North America in Torrance, CA.
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