Chief Marketer Staff

• List and Database News

  Strategic Finance There are 57,665 readers of this publication, which is the official magazine of the Institute of Management Accountants. Recipients

• RR Donnelley, Moore Wallace Finalize Acquisition

  RR Donnelley has completed the process of folding Moore Wallace Inc. into its operations. Outstanding shares of Moore Wallace stock have been exchanged

• Live from the DMA Nonprofit Conference: The $1.7 Billion Man

  Politicians are now debating the questions of who did what during the Vietnam war, and who has done the most for veterans. The first answer may well be

• Live From Net.marketing: Direct Mail Brings Traffic to Retail Stores

  Direct mail drives customers to retail stores. That

• Harte-Hanks Acquires Avellino Technologies

  Harte-Hanks Inc., San Antonio, TX, has acquired Avellino Technologies Ltd., a data profiling technology firm. Harte-Hanks will combine Avellino Technology’s

• Short Cuts

  ALC, Princeton, NJ has hired Dan Marcelis as an account executive. Marcelis had previously been employed by the Advertising Specialty Institute as a distributor

• New Products and Services

  TargetSource Refreshed: This data source contains 2.6 million U.S.-based mail-responsible buyers selectable by recency, geography, age, income, credit,

• Live from the DMA Nonprofit Conference: What’s Wrong With Fundraising

  Lee Silverman rattled fundraisers last May when he predicted that the nonprofit sector could capture an extra $100 billion a year in increased social

• List and Database News

  Coffee Buyers Gourmet coffee and coffee products are purchased by the 278,290 individuals on this direct mail sold file. Selections: Gender, credit card

• Letters to the Editor

  Mr. Levey … congrats on your “Loose Cannon”