Chief Marketer Staff, Author at Chief Marketer

Capella’s Ad Needs Accompaniment

Admittedly, one limitation I face in doing these makeovers is that I have no way of knowing the stated marketing objective of each ad chosen for revision.

Lost Youth

Every four years, it’s the same story: Presidential candidates strive to engage young voters in the political process. Activists put together elaborate

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Need a Marketing Concept? No Problem Hire a Celebrity

The ad is for a financial brokerage house. The illustration is a color photo of the actor Sam Waterston a head and shoulders mug shot looking at the camera.

Out in the Big, Wide World

My 11-year-old has discovered e-mail. God help me. I know, I know: We’re Luddites. Your kids have been IM’ing since they were eight. They txt msg on their

Agencies

Multichannel Bliss

Quick, which of the many shopping channels showed the greatest growth during the 2003 holiday period? You’d be wrong if you said it was retail, catalogs

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Accpac’s First Mailing Targets Sales Execs

Accpac International Inc., an accounting and CRM software developer, is making its first forays into direct mail. Later this month, the Pleasanton, CA

Let There Be Lite

By New Year’s Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of

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Executive Inn Group Has Tiers in Its Eyes

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

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Hachette Filipacchi, Alloy Team Up in Marketing Deal

Hachette Filipacchi Media has joined forces with Alloy Inc. to build circulation and ad revenue for ELLEgirl magazine and grab a larger share of the teenage

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DIRECT listline

NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts.