Chief Marketer Staff, Author at Chief Marketer

KnowledgeBase Marketing Taps Arthur Hughes

Arthur Hughes, a noted data-base consultant, has joined KnowledgeBase Marketing as vice president and solutions architect. He will provide consulting

Agencies

The Jig Is Up

As we all know by now, the jig is up, folks. The latest round of federal regulation has forever changed the environment in which we can contact customers

ALC Manages Sporting News File

American List Counsel has been tapped to manage the Sporting News Subscriber file with 695,000 records, as of March 1. Sporting News is a weekly magazine

Agencies

Multichannel Bliss

Quick, which of the many shopping channels showed the greatest growth during the 2003 holiday period? You’d be wrong if you said it was retail, catalogs

Going for Brokerage

J. Brown/LMC Group and food broker Crossmark were already hard at work when they merged in January. The firms now operating together as The J. Brown Agency

Agencies

Hachette Filipacchi, Alloy Team Up in Marketing Deal

Hachette Filipacchi Media has joined forces with Alloy Inc. to build circulation and ad revenue for ELLEgirl magazine and grab a larger share of the teenage

Agencies

Jupiter Assesses Cost of Blocked E-mail

The cost of erroneously blocked e-mail that sent to recipients who have given their permission to receive it will reach $419 million in 2008, up from

Agencies

The Business of Science

Life science and high-tech marketer Sigma-Aldrich has doubled the size of its sales force in the last 18 months. Understandably, the company needed a

Agencies

Victus Invests in Online CRM

Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm

Agencies

Mailers, Get Involved in Reform

This is the year it’s finally supposed to happen Congress is going to get serious about postal reform and pass meaningful legislation. But what will the