Chief Marketer Staff

• products

  Light Up the Night Ever wonder how to light up someone’s night? The new 32-oz. Mustang Drinkware introduced by London, Ontario-based PPC World gives off

• Loyalty’s Royalty

  FOURTEEN MILLION BRITISH SHOPPERS watch the mail every three months for a check from their grocer. Then they spend like it’s Christmas. The quarterly

• Agencies

  Mailers, Get Involved in Reform

  This is the year it’s finally supposed to happen Congress is going to get serious about postal reform and pass meaningful legislation. But what will the

• Agencies

  The Business of Science

  Life science and high-tech marketer Sigma-Aldrich has doubled the size of its sales force in the last 18 months. Understandably, the company needed a

• Agencies

  Victus Invests in Online CRM

  Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm

• Online Ad Spending Rebounds: Study

  Online advertising rebounded in 2003, according to a joint report from Nielsen/NetRatings and DoubleClick. Advertising on the Web rose 49% between the

• V.I.P Treatment

  CENDANT Generous Host Currying the loyalty of leisure travelers, Cendant Corp. launched TripRewards in December. More than 6,000 hotels participate in

• Letters to the Editor

  I enjoyed your Loose Cannon column today , but I have to point out that the word “gaffe” has an “e” on

• Mail Stream: A Report on Incoming Direct Mail

  J. Jill has put a new face on its Spring 2004 edition–a face that’s unabashedly a little less youthful than catalogs past. This older woman with long, flowing gray hair conveys creativity, comfort and relaxed confidence.

• Agencies

  Funky Catalog Formats That Work: Katie Muldoon

  Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped