Chief Marketer Staff

• BACK-END AND BELOW-THE-LINE SERVICES

  MINI TEES Talk about shrinking something down to size! Creative Compression Packaging, Nipomo, CA, designs and builds T-shirt compression equipment and

• Agencies

  Mucho Grande Spending

  People are spending too much money to get my attention. And not in a good way, either. No one proffering shiny, sparkly baubles has darkened my doorstep.

• Cutting Through the Clutter

  I’m one of those people who remember the name of every teacher I ever had. In sixth grade, my teacher was Miss Marion Peseux (pronounced like with a ).

• Agencies

  Postal Reform May Be One Step Closer

  Congress has started the process that could lead to the most significant postal reform since 1971. But one thing became clear during hearings in January

• Xtra

  2/10 In a partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly OddParents

• First and low down

  The desperation is showing. Isn’t it sad that television advertisers showcased their panic during the most-watched broadcast of the year. Dubbed the Super

• DMA Appoints Search Firm to Replace Wientzen

  The third-largest executive search firm in the world, Spencer Stuart, has been chosen to help select the successor to H. Robert Wientzen, CEO of the Direct

• Agencies

  Emotion Can Make a Difference

  Demographically and geographically, potential targets may appear similar. But purchases often are made from the emotional part of the wallet, according

• Client Side

  Alice Cahn named VP-development for Cartoon Network’s, Atlanta, kids businesses, focusing on original entertainment programming for children ages 4-7.

• Agencies

  Can Spam of Worms

  Every legitimate marketer wants to comply with Can Spam, the new federal anti-spam law. However, many are unsure of the statute’s details, because the