Chief Marketer Staff, Author at Chief Marketer

The Other Wal

It’s growing fast 4,291 stores so far, with another 365 to open this year and a projected 7,000 stores by 2010. It’s growing smart: Stores are built in

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News briefs/directmag.com

2/11 YANKELOVICH PARTNERS named DM veteran Mike Hail as chief executive officer. Hail, the former CEO of KnowledgeBase Marketing, hopes to better position

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Need a Marketing Concept? No Problem Hire a Celebrity

The ad is for a financial brokerage house. The illustration is a color photo of the actor Sam Waterston a head and shoulders mug shot looking at the camera.

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AARP Meets the Baby Boomers

The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the

Going for Brokerage

J. Brown/LMC Group and food broker Crossmark were already hard at work when they merged in January. The firms now operating together as The J. Brown Agency

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Accpac’s First Mailing Targets Sales Execs

Accpac International Inc., an accounting and CRM software developer, is making its first forays into direct mail. Later this month, the Pleasanton, CA

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Executive Inn Group Has Tiers in Its Eyes

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

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Worldata May Sue Panama List Firm

List company Worldata is considering legal action against a firm in Panama that calls itself World Data Corp., including a possible trademark infringement

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An Unusual Career Opp: Failure

Turning failure to advantage is a strength that marketing professionals come by quite naturally. Marketing involves risk-taking and courting the potential

Goomba to Galileo

There are 26 million people of Italian heritage in the U.S., and according to data compiled by the Order of the Sons of Italy of America (OSIA), they