Chief Marketer Staff

• Agencies

  The Business of Science

  Life science and high-tech marketer Sigma-Aldrich has doubled the size of its sales force in the last 18 months. Understandably, the company needed a

• Agencies

  Victus Invests in Online CRM

  Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm

• Agency Moves

  Jack Morton Worldwide, New York City, promoted Laura Shuler to president, U.S. Also, Lois Jacobs promoted to president-international and will be based

• Letters to the Editor

  I enjoyed your Loose Cannon column today , but I have to point out that the word “gaffe” has an “e” on

• Agencies

  Insurance Group Turns Complaints Into Cash

  While the dearth of data and do-not-call restrictions have teamed to dampen outbound telemarketing activity, Mass Marketing Insurance Group has managed

• Mail Stream: A Report on Incoming Direct Mail

  J. Jill has put a new face on its Spring 2004 edition–a face that’s unabashedly a little less youthful than catalogs past. This older woman with long, flowing gray hair conveys creativity, comfort and relaxed confidence.

• Agencies

  News briefs/directmag.com

  2/11 YANKELOVICH PARTNERS named DM veteran Mike Hail as chief executive officer. Hail, the former CEO of KnowledgeBase Marketing, hopes to better position

• CORRECTION:

  Visa USA, not Visa International, runs the Team Spirit sweepstakes tied to the Summer Olympics (February PROMO). Also, AKQA, San Francisco, handles Visa’s

• Agencies

  U.S. Cellular Scores With College Promotion

  U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone

• Agencies

  Survey: Print Catalogs Spur Web Shopping

  Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,