Chief Marketer Staff

• FTC Opens Inquiry Into Reader’s Digest’s Telemarketing

  The Federal Trade Commission has opened an inquiry into the telemarketing practices of the Reader’s Digest Corp. and its compliance with the national

• MTV Sponsors its First Global Tour with Britney Spears

  MTV marks its first global tour sponsorship with Britney Spears. The MTV Presents Britney Spears Onyx Hotel Tour 2004 kicks off today at the San Diego

• List and Database News

  CDSxpress Moves This combined publishers database generates nearly 500,000 direct mail responders who have notified publishers of recent changes of address.

• Senator Proposes RFID Privacy Legislation

  A California senator proposed legislation last week to set privacy standards for Radio Frequency Identification technology. Senator Debra Bowen Senator

• Claudio Marcus Joins Visible World

  Claudio Marcus, formerly research vice president and area leader for Gartner, has joined Visible World, a New York-based firm that produces customized

• News Briefs

  BANDAI AMERICA, INC.: Cypress, CA, named Ryan Partnership, Los Angeles, promotion agency of record. Ryan will handle national promotions for Bandai toy

• Live From DoubleClick’s Insight 2004: Hyatt’s Online Ads Increase Reservations

  Hyatt had one goal in mind when it hired agency Carat Interactive to manage online marketing campaigns: to increase reservations through the Web site

• Acxiom Pitches Consodata Acquisition

  Acxiom Corp., Little Rock, AR, made a proposal to acquire parts of the Consodata companies from Seat P.G., a directory firm based in Turin, Italy. The

• AT&T Attributes Billing Complaints to Systems Issues, Not Malicious Marketing

  The Massachusetts Department of Telecommunications and Energy has made inquiries into whether AT&T sent bills to non-customers, and then tried to sell

• Grocers, Unions Settle Strike

  Supermarket workers in California will be back on the job as early as this week after approving a contract over the weekend and ending their 20-week strike