Chief Marketer Staff

• Smucker Buys International Multifoods for $840 Million

  J.M. Smucker Co. will buy International Multifoods Corp. for $840 million. The deal brings Smucker’s total 2004 sales to $2.3 billion and adds the Pillsbury,

• Electronic Retailing Association Hosts Legal Seminar

  The Electronic Retailing Association will host hosting its first-ever Legal Series Seminar,

• Voucher Packages Still Growing in Number: LDSGroup Study

  (The Circulator) Vouchers comprised almost half of all sub offers mailed last year

• Ferguson Named CoActive Division President

  CoActive Marketing Group promoted James Ferguson to president of its Conventional Marketing Division. James Ferguson He will oversee promotions work in

• Target to Drop “Smart Cards”

  Target Corp. plans to phase out its “smart card” technology this summer due to limited shopper use less than three years after it was introduced. The

• List and Database News

  Always Something Brilliant There are 40,583 last-12-month buyers in this file. The average sale is $55. The source is direct mail. Selections: Last-six-month

• MRM Partners Names Kolb COO

  MRM Partners Worldwide, New York, has tapped William Kolb to be its chief operating officer. The appointment expands Kolb

• Talbots Approves Stock Repurchase Plan

  The Talbots Inc. board of directors has approved a stock repurchase program to acquire up to $50 million of its outstanding common stock. The program

• Jupitermedia to Sell 4.2 Million Shares of Common Stock

  Jupitermedia Corp. has filed a statement of intent with the Securities and Exchange Commission to sell 4.2 million shares of its stock. One million shares

• Mail Stream: A Report on Incoming Direct Mail

  The Spring 2004 edition of the Annie’s Attic catalog dedicated a small portion of its pages to paper craft supplies, marking the needlecraft supplier’s first venture into the increasingly popular scrapbooking market.