Chief Marketer Staff

• Blyth Posts Fourth Quarter Increase

  Blyth Inc. posted a fourth quarter net sales increase of 28%, reporting sales of $486.4 million versus sales of $380.5 million a year earlier. Operating

• List and Database News

  Advance Magazine Group International Direct Media Inc. has been appointed manager of the Advance Magazine Group International file, which identifies nearly

• Agencies

  Captaris Gets 14% Response to Priority Mail Effort

  Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris

• Agencies

  Opt-in Is Just a Start

  Mass marketers are beginning to talk like direct marketers. A case in point is Procter & Gamble. Jim Stengel, marketing chief at P&G, told the advertising

• Agencies

  A Vote for E-Marketing

  Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come. For one thing, the campaign

• Agencies

  Data Tables Sell Dinner Tables

  One might think that furniture shoppers have a finite need for ottomans, typing tables and children’s bunk beds, but at Rhodes Furniture, half of its

• Agencies

  Data for Sail

  Founded in 1848, Ipswich, Suffolk-based Fred. Olsen Cruise Lines has a reputation for relaxed and luxurious voyages aboard ships that are smaller and

• Live from the Gartner CRM Summit: CRM and Politics

  Mark O’Malley, mayor of Baltimore, is a different kind of public official. For one thing, he refers to his constituents as “customers.” That’s not an

• DMANF Hosts Critical Nonprofit Issues Conference

  The Direct Marketing Association’s Nonprofit Federation’s will host the Critical Issues Facing Nonprofits 2004 conference on April 21-22 at the Westin

• Agencies

  letters to the editor

  RESPONDS A recent issue of Direct ran an editorial about Bob Wientzen retiring (Direct Hit, February), which included the following: But served