Chief Marketer Staff

• Toys ‘R’ Us Hosts FunDay for Families

  Toys ‘R’ Us last week launched a weekly program that centers on in-store activities for parents and kids to do together The program, called Geoffrey’s

• Britney Spears in Cosmetics Deal with Elizabeth Arden

  Pop icon Britney Spears has signed a deal with Elizabeth Arden, Inc. to develop and market her own line of perfumes, skincare and cosmetics. The first

• Live From IEG: Forecaster Sketches Future for Marketers

  Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four

• News Briefs

  LEXUS: and The New Yorker magazine have teamed up to bring five cinematic events to five cities across the U.S. Beginning this March, invited guests in

• Toys ‘R’ Us Hosts FunDay for Families

  Toys ‘R’ Us last week launched a weekly program that centers on in-store activities for parents and kids to do together. The program, called Geoffrey’s

• Short Cuts

  FranklinCovey, cataloger of motivational tools, has named Harvard Business School professor Clayton Christensen to its board of directors. Roska Direct,

• Friendly’s Fab Job Contest for Kids

  Friendly Ice Cream Corp. is looking for a few good kids to win their coolest job of the year contest. Kids ages eight to 12 in and around Boston, Philadelphia,

• Verizon Wireless Gears up for Spring Break

  Riding the text-messaging wave, Verizon Wireless is offering special promotions to vacationing students. Spring breakers can call and text family and

• Live From IEG: Forecaster Sketches Future for Marketers

  Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four

• Live from the Gartner CRM Summit: Blue Cross of Rhode Island Makes Upfront Investment

  Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true: