Chief Marketer Staff

• Starbucks Launches Music To Go

  Starbucks Corp. this week launches a retail music service that will roll into 2,500 stores by 2006. Customers choose from 250,000 songs listed on a Hewlett-Packard

• Allied Domecq Promotes Hunt to Senior VP-Marketing

  Allied Domecq Spirits, North America has named Simon Hunt as senior VP-marketing for the company. The move takes effect immediately. He replaces Simon

• SpongeBob Sea School in the Cayman Islands

  Summer vacation is quickly approaching and Nickelodeon has partnered with the Cayman Islands to create a SpongeBob Sea School for kids and their parents.

• List and Database News

  PC Connection IT Professional Catalog Blow-In Program PC Connection mails out 7.2 million catalogs every year. The company limits blow-in opportunities

• Mail Stream: A Report on Incoming Direct Mail

  Ireland-based cataloger, Shannon, is promoting two of the season’s biggest holidays in its two recent catalog mailings: St. Patrick’s Day and Easter.

• SpongeBob Sea School in the Cayman Islands

  Summer vacation is quickly approaching and Nickelodeon has partnered with the Cayman Islands to create a SpongeBob Sea School for kids and their parents.

• Toys ‘R’ Us Hosts FunDay for Families

  Toys ‘R’ Us last week launched a weekly program that centers on in-store activities for parents and kids to do together The program, called Geoffrey’s

• Live From the Gartner CRM Summit: Potential High, But Practice Lags, for Financial Firm Analytics

  Financial service marketers are traditionally very sophisticated direct marketers, being among the first to embrace life-stage and trigger-based marketing.

• Baskin-Robbins and Rita’s Offer Free Scoops

  Gearing up for spring, Baskin-Robbins and Rita’s Ices are giving away free scoops of ice cream and Italian ices. Baskin-Robbins will offer free scoops

• Live From IEG: Forecaster Sketches Future for Marketers

  Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four