Chief Marketer Staff
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Leffel to Join USAData
USAData, a New York-based data reseller, has hired Beth R. Leffel as mid-market associate. She starts next week. Leffel, a list brokerage account executive
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Live From the DMI Co-Op: View from the Top is Cloudy
Say one thing about the dismal DM outlook: The misery has hit almost all of sectors, according to panelists at Direct Media’s annual Co-Op. The title
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Live from the DMI Co-Op: Data Privacy Rules Still in Flux
The landscape for fair information use is far from hammered out. A host of new government regulations are in the pipeline, augmenting those already in
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Allied Domecq Repackages Top Brands for Promotions
Allied Domecq Spirits, North America is kicking off the spring and summer seasons by marketing new value-added packaging and co-packing on some of its
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Mack Trucks Distributes Branded CDs
In a promotion touting its 2004 line, Mack Trucks this week is giving away branded CD-ROMs featuring games and interactive activities. The Mack Challenge
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McDonald’s Adds Music to its Menu in $30 Million Push: Reports
Less than a week after Starbucks launched an in-store CD-burning service with Hewlett-Packard technology, McDonald’s is rumored to be partnering with
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MetLife Venture to Telemarket Insurance in China
Chinese regulators have approved plans for a joint telemarketing venture between U.S. life insurer MetLife Inc. and the owner of the Beijing International
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Live From NEMOA: Take a Creative Inventory
Taking an inventory of your catalog’s creative aspects can help freshen up your design, according to Mick Walsh, creative services manager for NEBS. The
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McDonald’s Adds Music to its Menu in $30 Million Push: Reports
Less than a week after Starbucks launched an in-store CD-burning service with Hewlett-Packard technology, McDonald’s is rumored to be partnering with
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List and Database News
New Home-Based Business Ventures Some 2.4 million entrepreneurs are named in this compiled file. The weekly hotline numbers nearly 25,000 names. Selections: