Chief Marketer Staff

• Digital

  Portals Drive College Student Recruitment

  Chancellor University is one of many schools turning to the Web to recruit new students.

• Pantene Seeks Woman for Reality TV Ad

  Pantene is underway with a casting call to find a real person to appear in what it is billing “the first reality hair ad”

• Brands Get a Referral Edge from Facebook: Survey

  According to new research from consulting agency Morpace, consumers who friend brands on social network Facebook are as interested in showing their friends what products

• Digital

  Drive Digital With Location-Based Strategies

  Search is becoming increasingly geo-targeted, with engines catering to user behavior and demand.

• News Brief-Beam Global Spirits & Wine

  BEAM GLOBAL SPIRITS & WINE: has launched a new campaign for Effen Vodka, called “Provocatively Premium” that includes print ads, billboards, taxi toppers and flash and banner ads throughout the year

• People in the News: Thumbplay, Grizzard, Manatt, Phelps & Phillips

  Thumbplay, Grizzard, Manatt, Phelps & Phillips and All Web Leds have all recently announced promotions and hires.

• Equifax Sells Loan Software Firm To Italian Firm

  Equifax Inc. will sell its Equifax Enabling Technologies LLC unit, to CRIF Corp., an affiliate of CRIF S.p.A., an Italian credit reporting firm.

• The Physics of Word of Mouth Marketing

  There is an art and a science to word of mouth marketing. The art is the creative and innovative ways companies spark conversations with customers

• Make Your Mail Plan Smarter

  So, I get a lot of catalogs. I mean a lot of catalogs.

• Email

  Toledo Mud Hens Score with CRM/E-mail Integration

  Integration and segmentation: By focusing on these two seemingly disparate tactics, the Toledo Mud Hens have been able to boost revenue and successfully test new campaigns.