Chief Marketer Staff

• Keeping it Local

  There’s a new show in town and Busch Gardens Tampa Bay is looking for locals to fill the seats. KaTonga-Musical Tales from the Jungle is a theatrical

• Agencies

  It’s About Time

  The cost savings of a totally digital workflow are numerous. But the time saved by print-on-demand (POD) technologies is what many printers say marketers

• Promises Realized

  Revenues in the fulfillment segment saw another strong year of double-digit growth in 2003, climbing 11.0% to $4.1 billion from $3.7 billion in 2002.

• M-Qube Buys SharpRobot

  Wireless marketing agency m-Qube will acquire Sharp Robot, a Toronto-based mobile content download provider. According to Boston-based m-Qube, the acquisition

• Agencies

  California: What’s in Store

  CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year

• Spending Reaches $288.3 Billion in 2003: PROMO Trends Report

  Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

• Upward Bound

  They’re beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market

• Agencies

  That’s Entertainment (and Art)

  The History Channel’s e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E

• ARChart1

   

• Meridian Wins $10.5 Million Verdict Against Carlson

  Relationship management company Meridian Enterprises, Inc. has been awarded a $10.5 million judgement against Carlson Marketing Group, Inc. for patent