Chief Marketer Staff

• Agencies

  Ready for Its Closeup

  Whether it’s a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a

• Agencies

  Nick Uses Its Noggin

  This month and next, General Growth Properties will bring Nickelodeon’s Noggin brand into a handful of malls with Club Noggin centers. They will test

• Agency Moves

  The Interpublic Group of Cos., New York City, hired Stephen Gatfield as executive VP-global operations and innovation. Tustin, CA-based al Punto Advertising

• Agencies

  St. Louis Paper Launches FSI Program

  The St. Louis Post-Dispatch has begun a freestanding insert and shared direct mail program to promote local businesses in its trading area. Local Values

• Euro RSCG Worldwide Creates New Global Brand

  Euro RSCG Worldwide, New York, has formed Euro RSCG 4D, a new global marketing services and digital brand. Euro RSCG 4D is created by the merging of existing

• Agencies

  Senators Introduce Bill Limiting Sales of Children’s Lists

  Sens. Ron Wyden (D-OR) and Ted Stevens (R-AK) introduced legislation March 4 that would ban the sale or rental of personal information on consumers under

• Flatlining

  Wearied by staff reductions and budget cuts, marketers were a little less willing to take risks last year and under increased pressure to produce. They

• Gateway To Close Retail Stores

  Computer marketer Gateway Inc. will close its network of 188 company-operated retail stores on April 9. Approximately 2,500 retail positions will be eliminated.

• Becoming Inevitable

  Promotion-based spending in interactive marketing budgets showed a healthy growth rate in 2003, jumping 15.5% to $2 billion, from $1.7 billion in 2002

• Keeping it Local

  There’s a new show in town and Busch Gardens Tampa Bay is looking for locals to fill the seats. KaTonga-Musical Tales from the Jungle is a theatrical