Chief Marketer Staff

• Bradley Named President of NEMOA

  The New England Mail Order Association (NEMOA) elected Christopher W. Bradley as its new president last week during the group’s annual meeting in Cambridge,

• Agencies

  Ready for Its Closeup

  Whether it’s a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a

• Agencies

  Nick Uses Its Noggin

  This month and next, General Growth Properties will bring Nickelodeon’s Noggin brand into a handful of malls with Club Noggin centers. They will test

• Agency Moves

  The Interpublic Group of Cos., New York City, hired Stephen Gatfield as executive VP-global operations and innovation. Tustin, CA-based al Punto Advertising

• Keeping it Local

  There’s a new show in town and Busch Gardens Tampa Bay is looking for locals to fill the seats. KaTonga-Musical Tales from the Jungle is a theatrical

• Becoming Inevitable

  Promotion-based spending in interactive marketing budgets showed a healthy growth rate in 2003, jumping 15.5% to $2 billion, from $1.7 billion in 2002

• Promises Realized

  Revenues in the fulfillment segment saw another strong year of double-digit growth in 2003, climbing 11.0% to $4.1 billion from $3.7 billion in 2002.

• Xtra

  3/11 New Jersey has charged a state resident with masterminding a coupon fraud scheme that netted $800,000. Meanwhile, eBay has restricted online auctions

• Agencies

  That’s Entertainment (and Art)

  The History Channel’s e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E

• Upward Bound

  They’re beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market