Chief Marketer Staff
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Agencies
Meet the Broker: Michele Volpe
Today we meet Michele Volpe, vice president, sales and marketing at Media Source Solutions in Plantation, FL. She joined the firm 6 years ago, after time with Millard Group (now Direct Media Millard) and Byrum & Fleming.
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Agencies
Hyundai Adds Luxury Glitz with iPad-based Owner’s Manual
When the Apple iPad went on sale in the U.S. last Saturday, some 300,000 people spent $500 to $600 to get their hands on the technology first. But marketers at Hyundai Motors
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Agencies
Web-based Coupon Use Hits New Monthly High for RetailmeNot.com
Coupon aggregator Web site RetailMeNot.com says retailers generated approximately $33 million in sales at its site in February, a 62% increase over the savings value for the same month last year
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Agencies
Loyalty 360 Hires Jim Lott as VP Sales
The Loyalty Marketer’s Association has hired Jim Lott as vice president of sales
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Agencies
P&I Postscripts-Rymax/Card Activation Technologies
RYMAX: has hired Joseph Jagelka as western regional sales manager of product sales. He brings 20 years of experience within the consumer products
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People in the News: MasterCard Worldwide, One to One Interactive, Smartclip
MasterCard Worldwide, One to One Interactive and Smartclip have all recently announced management changes.
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Affiliate Program Firm Schaaf Consulting Acquires Online Marketing Company
Schaaf Consulting, an affiliate program management firm, has acquired Internet marketing firm PartnerCentric, Inc.
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New Health Legislation Results In Marketing Services Gold Rush
Publicis Groupe has acquired Toronto-based In-Sync, a market research firm which specializes in providing information to the pharmaceutical and healthcare verticals. Publicis
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Automating Your Email Marketing: Improving ROI Without Lifting a Finger
Spend a worthwhile hour with two email marketing experts, Matt Hayes and Cathi Mason, who will show you how to better automate email marketing programs for exponential ROI