Chief Marketer Staff

• Nikon Signs with the Mets

  Nikon has signed on as an official sponsor of the New York Mets and plans to support the Major League Baseball team with a variety of events throughout

• Justice Department Sues Las Vegas Telemarketing Firm

  The Justice Department has filed a civil lawsuit asking a federal court in Las Vegas to issue a temporary restraining order against a telemarketing firm,

• List and Database News

  Boardroom Book Buyers Package Insert Program The Boardroom package insert program has a universe of 1,525,000 annual shipments. Boardroom’s consumer and

• Delta Sweeps Offers Vacation for Military Newlyweds

  No doubt that U.S. soldiers would enjoy the opportunity to sit on a beach in the Caribbean for a few days. Delta Air Lines is offering the chance via

• Charter One Debuts Charitable Debit Card

  Cleveland-based Charter One Financial Inc. has introduced the Make-A-Difference MasterCard, a debit card affinity program supporting charitable giving

• Free Flow Tour Champs Will Win X Games Trip

  Mountain Dew will kick off its annual Free Flow Tour next month, and will award the top team rider at the amateur skateboarding contest a trip to this

• Amplify Brand Entertainment Unit Makes its Debut

  Specializing in product placement, Amplify has been created as a result of the merger of J. Walter Thompson’s Brand Entertainment Group and Hill & Knowlton’s

• Marketers Not Doing A lot of Testing: Survey

  (Direct Newsline)Less than one-quarter of marketing professionals surveyed said they usually or always test marketing communication campaigns before releasing

• BIC to Kick Off Pair of Rockettes Sweepstakes

  BIC Corp. plans to promote its Soleil triple-blade razor for women with a pair of sweepstakes that will send grand-prize winners to meet the Radio City

• Avis Launches ‘Twice the Love’ Promotion

  As an incentive for consumers to redeem their unused coupons, Avis Rent A Car System, Inc. offers double dollar savings from existing dollars-off coupons