Chief Marketer Staff

• Cal. Bill Seeks to Limit Mailing of Promotional CDs

  A bill that would require mailers sending out promotional CDs to include a postage-paid return envelope for the CDs has been introduced in the California

• Ragusa Wins DMA Hispanic Marketing Award

  The Direct Marketing Association’s Directo: Council for Hispanic Marketing has given Chris Ragusa, president, Estee Marketing Group, Inc., its 2003 Hispanic

• Netflix Losses Widen in Quarter

  Netflix Inc., the online DVD rental service, reported a net loss of $5.8 million for the first-quarter, compared with a loss of $2.4 million last year,

• Telemarketers Ordered to Pay $11.8 Million in Fraud Case

  A federal judge has ordered six telemarketers to pay $11.8 million in fines for having defrauded thousands of consumers nationwide through pitches for

• Celebrity Chefs Cook Things Up at Simon Malls

  No longer just a venue for teen events, Simon Malls will bring in celebrity chefs from the Food Network and PBS to appeal to the tastes of its more sophisticated

• News Briefs

  KRAFT FOODS: CEO Roger Deromedi will return to work May 10 after being hospitalized suddenly on March 27 (April 6 Xtra). Deromedi was diagnosed with a

• Thermos Exhibit Touts 100 Years

  Thermos LLC kicked off its 100th anniversary campaign this week with an exhibit at the Smithsonian Institution. Thermos makes history Thermos donated

• Charter One Debuts Charitable Debit Card

  Cleveland-based Charter One Financial Inc. has introduced the Make-A-Difference MasterCard, a debit card affinity program supporting charitable giving

• Advo Posts 6% Increase in Second Quarter

  Advo Inc. reported revenue of $304.3 million for the second quarter ended March 27, a 6% increase over the $287 million reported in the prior year’s quarter.

• Barry Bonds Milestone Minor for Marketers

  San Francisco Giants slugger Barry Bonds may have passed his godfather, Willie Mays, on Major League Baseball’s all-time home run list Tuesday, but from