Advo Posts 6% Increase in Second Quarter

Advo Inc. reported revenue of $304.3 million for the second quarter ended March 27, a 6% increase over the $287 million reported in the prior year’s quarter.

The Windsor, CT-based company estimates that its results for the quarter were negatively impacted by grocery strike losses of $3 million in revenue due to declines in both the weight and volumes of advertising circulars distributed in January and February.

Advertising piece volumes for the quarter grew 8.1% over the previous year’s period, to 7.4 billion, and pieces per package grew 5.1%. Total shared packages distributed were up 2.9%. Revenue per piece was down 1.8%, due to continued strong demand in lighter weight and lower price point products.