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Chief Marketer Staff

  • Cegedim to Purchase Pharma Marketing Norway

    Cegedim SA, a provider of CRM solutions for the pharmaceutical industry, will acquire Pharma Marketing Norway. The deal allows Cegedim to expand into

  • Patterson Dental to Acquire Medco Supply Co

    Patterson Dental Co. will acquire Medco Supply Company Inc., a distributor of sports medicine with annual sales of roughly $40 million, in an all-cash

  • Short Cuts

    Grey Global Group has named Julian A. Brodsky to its board of directors. Brodsky now serves as vice president of Comcast Corp.

  • Letters to the Editor

    : ROFL! That has got to be the funniest and yet scariest thing I’ve read

  • Mail Stream: A Report on Incoming Direct Mail

    The American Jewish Historical Society is using its newsletter Heritage as a prospecting tool. Multi-title cataloger Sporty’s is testing a name change in an apparent repositioning experiment.

  • Potpourri Group Taps Quad Graphics for Printing

    Potpourri Group, Inc., the cataloger, has awarded Quad/Graphics a multi-year, $30 million printing contract. Potpourri Group, has a portfolio of 11 titles,

  • DMA Reminds Members To Obey Not-Not-Call Rules

    The Direct Marketing Association, concerned that some telemarketers are trying to bypass the National Do-Not-Call Registry, has put out an advisory reminding

  • USPS Proposes Tightening Personal Mail Designations

    The U.S. Postal Service has proposed a rule intended to amend the current Domestic Mail Manual (DMM). The new rule would clarify the circumstances in

  • Loose Cannon: Snap, Crackle, Pop-Up Ads

    Readers may be aware of GMail, a Google product that would provide e-mail capabilities with enormous storage mail space for users. The catch is that it

  • List and Database News

    Money Making Networks Buyers and Inquirers This new-to-market file offers 75,250 last-30-days individuals who have either bought or asked about money-making