Chief Marketer Staff

• Consumers Want Some Respect from Marketers: Study

  Consumer resistance to marketing is at an all-time high. The saturated marketplace, intrusiveness of advertising and promotions and lack of appropriate

• Ameriquest to Sponsor MLB All-Star Game Balloting

  Ameriquest Mortgage Co. has signed as the official mortgage company of Major League Baseball. As part of the sponsorship agreement, Ameriquest will be

• Jakks Pacific Teams up with Snapple and Lil’ Flip

  In a push to generate awareness for its TV games line debuting this spring, Jakks Pacific has partnered with Snapple and Sony Music’s Lil’ Flip for two

• Army Ropes Cowboy Partnerships

  The U.S. Army has signed on as exclusive military partner for two groups of cowboys: Professional Bull Riders (PBR) and the Professional Rodeo Cowboys

• AIMS Worldwide to Buy Target America

  AIMS Worldwide Inc., a marketing services firm based on Fairfax, VA, has signed a letter of intent to purchase Target America Inc. Target provides database

• Speedo Planning FSII Launch Around Olympics

  Although Speedo’s new high-tech racing swimsuit, the Fastskin FSII, has made its way to international competition, the company’s biggest marketing push

• McDonald’s CEO Dies, Bell Takes Over

  McDonald’s chairman and CEO, Jim Cantalupo, died yesterday of an apparent heart attack while attending a company meeting for restaurant owners and operators

• Mail Stream: A Report on Incoming Direct Mail

  The American Jewish Historical Society is using its newsletter Heritage as a prospecting tool. Multi-title cataloger Sporty’s is testing a name change in an apparent repositioning experiment.

• Mail-Well to Become Cenveo on May 17

  Mail-Well Inc., Englewood, CO, will rebrand itself as Cenveo effective May 17. The company has also taken on a new corporate tagline: “Vision Delivered.”

• InfoUSA Appoints New Controller, President of Consumer and SoHo Markets

  InfoUSA, Omaha, NE, has named Bob Armstrong president of consumer and SoHo (small office/home office) markets. Armstrong most recently worked at Geneology.com/Blue