Chief Marketer Staff

• List and Database News

  Figi’s Files Adrea Rubin Management Inc. has been chosen to manage a pair of Figi’s Inc.’s lists. Mokrynski & Associates Inc. had previously done this

• Consumers Want Some Respect from Marketers: Study

  Consumer resistance to marketing is at an all-time high. The saturated marketplace, intrusiveness of advertising and promotions and lack of appropriate

• Volvo and Virgin Team to Promote Music and Cars

  Volvo Cars of North America and Virgin Entertainment Group, North America will put the spotlight on musical artists and the new Volvo S40 at tours to

• Jakks Pacific Teams up with Snapple and Lil’ Flip

  In a push to generate awareness for its TV games line debuting this spring, Jakks Pacific has partnered with Snapple and Sony Music’s Lil’ Flip for two

• Consumers Want Some Respect from Marketers: Study

  Consumer resistance to marketing is at an all-time high. The saturated marketplace, intrusiveness of advertising and promotions and lack of appropriate

• Ameriquest to Sponsor MLB All-Star Game Balloting

  Ameriquest Mortgage Co. has signed as the official mortgage company of Major League Baseball. As part of the sponsorship agreement, Ameriquest will be

• Boise Income Buoyed by OfficeMax

  Boise Cascade Corp. reported $63.5 million in first-quarter net income, a turnaround from the $27.5 million net loss it reported in first-quarter 2003.

• George Ahn Will Run PeopleSoft CRM

  George Ahn has been tapped to serve as group vice president and general manager of PeopleSoft Customer Relationship Management. Ahn had previously been

• YM Magazine Presents Ocean Pacific’s Girls Learn to Ride

  YM Magazine will serve as the new presenting sponsor for Ocean Pacific’s Girls Learn to Ride series. The teen magazine will provide marketing support

• First Prize Will Be Last Redeemed

  Whoever wins the Daytona Cubs’ latest promotion won’t be around to enjoy itguaranteed. The minor-league baseball team is giving away a funeral, and the