Chief Marketer Staff

• Cal. Bill Seeks to Limit Mailing of Promotional CDs

  (Direct Newsline)A bill has been introduced in the California State Assembly that would require mailers sending out promotional CDs to include a postage-paid

• Spiegel to Cut 255 Jobs, Including 185 from Catalog Division

  Spiegel Inc. will eliminate 255 positions during the next two months. The move comes as the company is in negotiations with an unnamed buyer for the Spiegel

• Boise Income Buoyed by OfficeMax

  Boise Cascade Corp. reported $63.5 million in first-quarter net income, a turnaround from the $27.5 million net loss it reported in first-quarter 2003.

• George Ahn Will Run PeopleSoft CRM

  George Ahn has been tapped to serve as group vice president and general manager of PeopleSoft Customer Relationship Management. Ahn had previously been

• List and Database News

  Figi’s Files Adrea Rubin Management Inc. has been chosen to manage a pair of Figi’s Inc.’s lists. Mokrynski & Associates Inc. had previously done this

• Army Ropes Cowboy Partnerships

  The U.S. Army has signed on as exclusive military partner for two groups of cowboys: Professional Bull Riders (PBR) and the Professional Rodeo Cowboys

• AIMS Worldwide to Buy Target America

  AIMS Worldwide Inc., a marketing services firm based on Fairfax, VA, has signed a letter of intent to purchase Target America Inc. Target provides database

• Volvo and Virgin Team to Promote Music and Cars

  Volvo Cars of North America and Virgin Entertainment Group, North America will put the spotlight on musical artists and the new Volvo S40 at tours to

• McDonald’s CEO Dies, Bell Takes Over

  McDonald’s chairman and CEO, Jim Cantalupo, died yesterday of an apparent heart attack while attending a company meeting for restaurant owners and operators

• Jakks Pacific Teams up with Snapple and Lil’ Flip

  In a push to generate awareness for its TV games line debuting this spring, Jakks Pacific has partnered with Snapple and Sony Music’s Lil’ Flip for two