Chief Marketer Staff

• Kraft’s $600 Million Marketing Boost Holds Despite Slow Growth

  Kraft Foods remains committed to boosting marketing spending $500 million to $600 million this year despite flat volume growth for first-quarter 2004.

• Kroger to Pay $116 Million to Rivals

  Kroger Co. is set to pay $116 million to competitors Albertsons and Safeway as part of a mutual-aid pact the three companies set during the 20-week grocery

• Live From The DMA’s Government Affairs Conference: McHugh Given DMA Nonprofit Federation Award

  Republican representative John McHugh received the first Direct Marketing Association Nonprofit Federation Award. The member from New York includes chairing

• List and Database News

  Money Making Networks Buyers and Inquirers This newly available file contains a 75,250-name March hotline file of individuals inquiring about or buying

• Live From Chicago: The USPS Wants Your Business

  Direct mail is alive and well and the United States Postal Service wants to help you send more of it. That’s the message U.S. Postmaster General Jack

• Solomon to Create DR Unit at Gardner Nelson

  Robert Solomon has joined New York advertising agency Gardner Nelson & Partners to create a direct response division under the name Gardner Nelson Solomon

• Salesforce.com to Integrate Software With Synygy’s

  Salesforce.com will integrate its sales force automation software with Synygy Inc.’s Enterprise Incentive Management (EIM) and quota management software.

• Sears Posts Income, Revenue Losses

  Sears, Roebuck & Co. reported a loss of $859 million for the first quarter, down from net income of $192 million last year. The direct marketing and retailing

• Harte-Hanks Reports First Quarter Gains

  Harte-Hanks Inc. reported net income of $18.8 million for the first quarter, up from $16.4 million last year. The database marketing services firm reported

• Live From The DMA’s Government Affairs Conference: Educating Robert

  As H. Robert Wientzen winds down his tenure as president and CEO of the Direct Marketing Association, he has begun to reflect on the direct marketing