Chief Marketer Staff

• Marketers Not in Compliance with Can-Spam

  Marketers appear to be having trouble keeping in compliance with federal Can-Spam Act. One-third of e-mail marketing offers are not in compliance with

• Dodge Puts $1 Million Behind its Sweepstakes

  In partnership with Radio Disney, DaimlerChrysler Dodge plans to give away a car with family road trip accessories via a sweeps supported by a $1 million

• Buyseasons Names Haight COO

  Buyseasons Inc., the parent company of BuyCostumes.com and Deal.com, has named Daniel Haight as COO. Prior to joining the company, he was an executive

• Circle One Adds Work for Tasty Baking

  Circle One has added work for Tasty Baking to help redesign its Web site and e-commerce business. The Norwalk, CT-based firm was named agency of record

• Summer Rollout for Coke and Pepsi Mid-Calorie Colas

  The battle for market share of mid-calorie colas is about to heat up. The Coca-Cola Co. will introduce C2 in Japan and then roll out the new soft drink

• No Heifeweizen or Brats at German Venues?

  German soccer fans attending 2006 World Cup soccer matches held in that country may not be able to enjoy local fare inside its venues, thanks to verbiage

• FTC Supports Daily Value of Trans Fat on Labels

  The Federal Trade Commission has signaled its support to include the recommended maximum amount of trans fat that a consumer should eat in a single day

• Office Depot Reports Earnings and Sales Increases

  Office Depot Inc. posted net earnings of $115.6 million for the first quarter, up from $79.2 million last year. The office supplies direct marketer and

• Live From Chicago: Draft, DDB Win Top Tempo Awards

  Draft and DDB took home the top honors Wednesday night at the Chicago Association of Direct Marketing’s Tempo Awards. Seventy-five awards in 15 categories

• News Briefs

  NESTL: may sell some unspecified brands and a factory in Brazil in an effort to keep local chocolate company Garoto amid anti-trust concerns. Nestl bought