Chief Marketer Staff

• Live From The DMA’s Government Affairs Conference: FTC’s Beales Touts Regulatory Efforts

  Compliance with the do-not-call list has been good, regulations regarding free credit reports are being hammered out, review of a potential do-not-email

• Live From The DMA’s Government Affairs Conference: Senate Set for Postal Reform, Internet Tax Moratorium Extension, Says Sununu

  A day after two House chiefs of staff declared that postal reform was dead on Capitol Hill until at least 2005, Senator John Sununu (R-NH) said that on

• Letters to the Editor

  : Thanks for the Boomtown Rats reference in your column about Google’s Gmail

• USTA Launches U.S. Open Series

  Olympus and Mass Mutual have signed on as charter sponsors of the United States Tennis Association’s U.S. Open Series, a tour that will link 10 summer

• Campbell’s Expands NFL Sponsorship; Debuts Chili

  Campbell Soup Co. has signed a three-year deal to extend Campbell’s Chunky brand as the official soup sponsor of the National Football League, and will

• West Marine Reduces Losses

  West Marine Inc. noted a net loss of $3.1 million for the first quarter, an improvement over a net loss of $6.1 million last year. The boating supplies

• FTC Supports Daily Value of Trans Fat on Labels

  The Federal Trade Commission has signaled its support to include the recommended maximum amount of trans fat that a consumer should eat in a single day

• Marketers Not in Compliance with Can-Spam

  Marketers appear to be having trouble keeping in compliance with federal Can-Spam Act. One-third of e-mail marketing offers are not in compliance with

• Summer Rollout for Coke and Pepsi Mid-Calorie Colas

  The battle for market share of mid-calorie colas is about to heat up. The Coca-Cola Co. will introduce C2 in Japan and then roll out the new soft drink

• Circle One Adds Work for Tasty Baking

  Circle One has added work for Tasty Baking to help redesign its Web site and e-commerce business. The Norwalk, CT-based firm was named agency of record