Chief Marketer Staff
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Avon First Quarter Sales Up 19%
Avon First Quarter Sales Up 19% First quarter sales for Avon Products Inc. grew 19% to $1.75 billion, versus $1.47 billion in the 2003 period. Twenty-three
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Baja Fresh Sponsors 2004 Country Music Awards
Baja Fresh has signed as the official food sponsor of the 39th Annual Country Music Awards. All 300 Baja Fresh restaurants will promote the CMAs with
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Estée Lauder 3Q Revenue Up 15%
Estée Lauder Cos. Inc. reported third quarter revenue of $1.4 billion, a 15.2% jump from $1.23 billion one year ago. Income was $98.3 million, compared
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The History Channel Offers Up a Vegas Vacation
In support of the world premiere of Breaking Vegas, The History Channel is offering up a trip for two to Las Vegas via an online promotion. Users can
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The History Channel Offers Up a Vegas Vacation
In support of the world premiere of Breaking Vegas, The History Channel is offering up a trip for two to Las Vegas via an online promotion. Users can
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Unilever Sales Down 2% for First Quarter
Unilever continues its increased marketing push despite disappointing first-quarter results. Worldwide sales fell 2% to $11 billion and sales of top brands
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FTC Files First Can-Spam Suits
The Federal Trade Commission has filed its first two lawsuits under the Can-Spam Act, against two operations generating nearly one million complaints.
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Gateway Posts Preliminary Loss of $166 Million
Gateway Inc. reported preliminarily revenue of $868 million for the first quarter ending March 31, compared with $844 million in the prior year period.
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Nickelodeon Brings Tweens Mobile Entertainment
Nickelodeon has formed a multi-year worldwide partnership with Sorrent, Inc., a mobile entertainment developer and publisher to develop mobile applications
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Short Cuts
Colleen Ford was promoted to sales manager of Campton, NH-based list firm FirstMark.