Chief Marketer Staff
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Agencies
NatureSweet Tempts Kids to Eat Tomatoes with Video Contest
So how do you get kids ages six to 16 to enjoy bite-sized tomatoes as a nutritious snack? Roll the video and add some music
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California Milk Processors Find Mootopia in Facebook Game
A new campaign from the California Milk Processor Board—the “Got Milk?” people—uses TV spots, a new web site and a highly engaging Facebook site to introduce consumers to the physically perfect inhabitants of Mootopia
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Acosta Hires Two Marketing Execs From TracyLocke
Acosta Sales & Marketing, an in-store sales and marketing agency, has added two senior level executives to its marketing team
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News Brief-Jack in the Box
JACK IN THE BOX: is giving away a free small order of its new French fries on April 16
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Promoted Tweets: a First Look
After months of conjecture, the powers-that-be of Twitter this week announced their first effort to monetize the social networking platform: Promoted Tweets.
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Agencies
Meet the Broker: Kathy Tribel
Today we meet Kathy Tribel, a list broker/manager, at Lawrence Direct Marketing in Warrenton, VA.
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In Brief: Allen Brothers, Chef Emeril, Sierra Trading, More
Allen Brothers and Emeril Lagasse join forces, Sierra Trading goes (more) global, Canada welcomes Amazon
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People In The News: Perry Ellis, JHG, Max Media
Perry Ellis, JHG and Max Media have all made management changes.
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Agencies
Catalog Items Influence Retail At Talbots As Losses Shrink
The Talbots Inc. implemented a wide variety of changes during 2009, updating its merchandise mix to include more youthful designs, relaunching its Web site and promoting its Red Line Phones
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Agencies
Address is “A Human Right”, Says Former DMA VP
When people consider basic human needs, an address may not hold the same place as, say, food, clothing and shelter. But Charles Prescott, a former VP of international business development at the Direct Marketing Association, argues it is necessary for advancement of both individuals and countries.