Chief Marketer Staff

• Agencies

  Driving Viewership

  Universal Domestic Television is going to the streets to generate viewers for its syndicated programming. Last fall, Universal tested wireless marketing

• products

  Rugged Mugs DrinkWorks’ Steele travel mug gives those on the go something to grip. This Newport Beach, CA-based drinkware company is targeting men with

• Agencies

  Verizon Gets Personal With Business Customers

  Verizon has boosted business retention rates with so-called Gemini rewards those that stress both business and personal benefits. The firm’s Business

• Agencies

  HP Takes Tech On the Road

  SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down

• Agencies

  Sears’ New Song and Dance

  TO FURTHER SHOWCASE its brands and products, Sears has appointed Norm Marshall & Associates, Inc. as its entertainment marketing partner. The agency is

• Agencies

  The Trouble With B-to-B

  What’s the future hold for business-to-business marketers? It’s enough to make them go out of business. They face more complex channel options, heightened

• Agencies

  Show Me the Money

  Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

• Agencies

  Mailer Discretion Is Advised

  TV Guide has increased its prospecting budget, allowing the weekly to mail 18 million pieces this year, an increase of 2 million pieces over 2003. Thanks

• Agencies

  Scotts’ E-Grass Is Greener

  Lawn care products marketer Scotts Co. has engaged a million customers in conversation who think it’s pretty darn interesting to watch grass grow. They’re

• Agencies

  Two Essentials for Postal Reform

  The tempo of postal reform has been picking up these days in Washington. More than ever before, key members of Congress now seem to realize that the postal