Chief Marketer Staff

• Mail-Well Reports Loss in Quarter

  Mail-Well Inc. reported a net loss of $16.5 million for the first quarter, down from net income of $2.7 million last year. The direct mail services firm

• QVC in Venture to Offer Real-Time TV-based Shopping

  QVC Inc. has teamed up with OpenTV, an interactive television company, to develop and launch a real-time interactive television shopping service. This

• Ditech.com Chooses Agency for Hispanic Outreach Campaign

  Ditech.com, an online mortgage lender, has retained Castells & Asociados Advertising to assist with its Hispanic-focused direct marketing programs. The

• Gold Named Neiman-Marcus Group President/CEO

  James Gold has been named president/CEO of the Neiman Marcus Group, Inc. He moves up from senior vice president and general merchandise manager of Neiman

• Live From the Catalog Conference: Split Opinions on E-Mail Append

  Is e-mail append a great way to build your list, or a disaster waiting to happen? It depends on who you ask. Panelists at a session on e-mail marketing

• Live From the Catalog Conference: In E-Mail, Timing is Key

  When it comes to e-mail, creative is important

• Blair to End Crossing Pointe Catalog, Focus on Blair Brand

  Blair Corp., Warren, PA, will eliminate its Crossing Pointe catalog in early 2005 as part of a new focus on its core Blair brand. The Crossing Pointe

• Live From the Catalog Conference: Power Players Pow-Wow

  Catalog bigwigs pontificated on the state of the industry and their own businesses in a power forum here Monday moderated by Sherry Chiger, editorial

• Former PMG Marvin Runyon Dies at 79

  Former Postmaster General Marvin Runyon died Monday. He was 79. The cause was lung disease, according to published reports. He served between 1992 and

• New Products and Services

  Call Scripting Capabilities: Targeted to meet the needs of blended contact center organizations– Onyx Software, Bellevue, WA