Chief Marketer Staff

• ClearLab, FTC Rules Cloud 1-800 Contact’s First Quarter

  Sales during the first quarter at 1-800 Contacts rose to $50.8 million from $46.6 million a year earlier. But the replacement-contact-lens direct marketer

• Live From the Catalog Conference: Bombay Company Builds E-mail File at Retail

  Thanks to largely to in-store initiatives, cataloger and retailer Bombay Company has built its e-mail file from about 20,000 names to 600,000 in two years.

• Papa John’s Offers DVD with Purchase

  Papa John’s International Inc. launches a national promotion this week that will offer customers a DVD movie with the purchase of a large pizza. Beginning

• Anheuser-Busch Pays $139 Million for Stake in Chinese Brewery

  Anheuser-Busch has acquired 29% of Harbin Brewery Group Ltd., a brewer in China, for $139 million. Harbin is one of the oldest brewers in China and produces

• Live From the Catalog Conference: What Worked and What Didn’t

  Length matters

• Bowie and Audi Invite Listeners to Download Son

  Rather than shunning fans for downloading his latest tunes, David Bowie is encouraging them to download and mash-up classic songs to create new ones in

• Live From the Catalog Conference: First Quarter Business On Rise

  First quarter business for catalogers

• EMI Shuts Down After Brown-Forman Loss

  Entertainment Marketing Inc. closed its doors last month, unable to recover from the March loss of key client Brown-Forman Corp. On April 15, the staff,

• SEC Notifies Pepsi-Cola and Frito-Lay of Possible Civil Charges

  Pepsi-Cola and Frito-Lay may face civil action from U.S. regulators over improper dealings of close to $6 million in vendor allowances with Kmart, PepsiCo

• Live From the Catalog Conference: Go Multi-Channel For Modeling

  When building models, utilizing data from all channels has given office supply titan Staples a better picture of its customer base. Eileen White, director