Chief Marketer Staff

• Nokia Becomes NBA & WNBA’s Official Mobile Phones

  Nokia has signed a multi-year marketing alliance with the men’s and women’s National Basketball Associations and to be the official mobile phone of the

• ClearLab, FTC Rules Cloud 1-800 Contact’s First Quarter

  Sales during the first quarter at 1-800 Contacts rose to $50.8 million from $46.6 million a year earlier. But the replacement-contact-lens direct marketer

• Live From the Catalog Conference: Bombay Company Builds E-mail File at Retail

  Thanks to largely to in-store initiatives, cataloger and retailer Bombay Company has built its e-mail file from about 20,000 names to 600,000 in two years.

• List and Database News

  Entrepreneur Magazine Mal Dunn Associates is now the manager of the e-list of Entrepreneur Magazine. This file contains 39,425 subscribers who have indicated

• Revlon 1Q Loss Grows

  Revlon posted a wider first quarter loss of $58.2 million, compared to $48.7 million one year ago as the company retired debt and took other actions to

• Live From the Catalog Conference: What Worked and What Didn’t

  Length matters

• DMA Lauds Discussion Draft of Postal Bill

  The Direct Marketing Association Tuesday expressed its support to members of the U.S. House of Representatives who have released a discussion draft of

• Direct Sales Trail as J. Jill Group Boosts Revenue, Income

  The J. Jill Group generated $2.2 million in net income on sales of nearly $100 million during the first quarter of 2004, compared to net income of $768,000

• Ziff Davis Elevates Sara DeCarlo to VP of Database Marketing

  Ziff Davis Media Inc. has promoted Sara DeCarlo to vice president of database marketing, a newly created position. She will report directly to Bart Catalane,

• Papa John’s Offers DVD with Purchase

  Papa John’s International Inc. launches a national promotion this week that will offer customers a DVD movie with the purchase of a large pizza. Beginning