Chief Marketer Staff

• MTV to Jump Into Online Music

  MTV Networks is expected to launch an online music service powered by MusicNet later this year, according to wire service reports. Both MTV, a unit of

• List and Database News

  Mid America Motorworks

• Adidas Partners with Sebastian Telfair in $15 million deal

  Adidas may have lost to Nike in the LeBron James derby last year, but believes it is the winner in this year’s quest for the next big National Basketball

• A&P Settles with NY AG Over Sweepstakes Practices

  A settlement between a group of New York A&P supermarkets and the New York Attorney General over its sweepstakes marketing practices has ended in $38,000

• List and Database News

  History Channel Club A&E Television Networks has chosen Names and Addresses Inc. to manage the membership list for the History Channel Club. A total of

• People in the News

  Ronald Lentz has joined the Banta Global Turnkey Group as vice president of sales and marketing. He will lead the worldwide sales and marketing functions

• Kraft Extends CarbWell with Cereal, Snacks

  Kraft Foods unveiled 11 CarbWell brand low-carb foods at the Food Marketing Institute Show in Chicago this week. The brand, launched earlier this year

• Cendant’s Best Rate Summer Promotion

  Cendant’s hotel brands have launched a promotion featuring free meals, bonus loyalty club points and chances to win prizes to build awareness of phone

• News Briefs

  THE RADIATE GROUP: Chicago, named Cory Isaacson VP-new business development for the Omnicom-owned event marketing group. He had been a partner at Chicago-based

• First Quarter Sales Rise 35% For Sharper Image

  Sharper Image Corp. reported total company sales for first quarter ending April 30 increased 35% to $152.7 million, compared to last year’s $113.5 million