Chief Marketer Staff, Author at Chief Marketer

NASCAR Names BDA as Official Promotional Licensee

NASCAR has named Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise, as its official promotional licensee

Agencies

Rymax Brings on Joseph Jagelka as Western Sales Manager

Rymax has hired Joseph Jagelka as western regional sales manager of product sales

Derive More Value From Your Digital Assets

The ability of digital asset management to empower users to find, use and repurpose a digital asset also plays a big part in calculating its lingering, enduring residual value. As marketers, we have grown so accustomed to repurposing digital assets in as many channels as possible that residual value is expected instead of being viewed as a bonus.

Variety Could Be the Spice of Your Merchandising Plan

A lot of marketers feel consumers are overwhelmed by choices and are seeking simplified offerings. These observers point out that thousands of new consumer products are introduced onto grocery shelves each year, but only a handful will survive.

Social Media On The Outside In Channel Integration

Two quick takeaways jump out of a new Forrester Research report on retention marketing: First, marketers have lagged in incorporating social media data into their campaign management systems. Second, the relationships marketers have with their campaign management systems tend to be ones of convenience, not of love.

California Lottery Replay: 2010 IMA winner

2010 IMA Award Winner, Internet-based Loyalty Marketing | It must be the recession. California lottery players were pulling back, not buying as many tickets unless the jackpot had hit the heavens, and rethinking those astronomical chances of winning. It’s called “jackpot fatigue” and Alcone Marketing Group was tasked with doing something about it

Agencies