Chief Marketer Staff

• Consumers Prefer Targeted Ads: Survey

  A majority of people would view banner ads as less intrusive if they were more relevant to their specific areas of interest, according to a new survey.

• FTC Launches Fraud Awareness Campaign Targeting Spanish Speakers

  The Federal Trade Commission is launching a Spanish language consumer fraud awareness campaign

• Apprentice Hires Yahoo

  Yahoo Inc. and Mark Burnett Productions have formed a relationship in which Yahoo! will

• Live From Insert Day: Opportunities Abound in Statement Inserts

  Credit card and other statements offer many chances to reach credit-worthy prospects who must open their envelopes, said Karen Capalbo, vice president, sales at Specialized Marketing Inc.

• People in the News

  The Neiman Marcus Group Inc., Dallas, appointed Steven Dennis as senior vice president

• Web Notes

  Circuit City Stores Inc. has launched the next generation of its Web site

• Correction

  Homeland Defense Journal is the correct name of Market Access International’s

• List and Database News

  A compendium of mail list availabilites

• P&G Bring Swiffer to Town Haul

   

• WNBA Wins New Endorsement Deals

  The Women’s National Basketball Association (WNBA) has opened the second half of 2004 with new marketing relationships with Nike, Foot Locker, Dell and The Milk Board. The deals come on the heels of the USA Women’s Senior National Team’s gold …