Chief Marketer Staff
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Agencies
PUSHING THE ENVELOPE: Pot Cluck
And now, because absolutely no one demanded it, here’s an all-dancing, all-singing, all-celebrity edition of Pushing the Envelope.
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Agencies
DNC Violations Spur First Civil Action by FTC
Do-not-call settlements also reached in Texas
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Agencies
Bridging the Divide
Direct’s first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict
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Xtra
9/9 The Women’s National Basketball Association has opened the second half of 2004 with new marketing relationships with Nike, Foot Locker, Dell and The
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Agencies
Boosting Head Count
Of all the immigrants who have landed on America’s shores, who could forget Malcolm Alexander, that humble Australian, who gave us the modern bobblehead
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Agencies
InfoUSA’s Sales Genie Reappears
InfoUSA has relaunched its Sales Genie system as an online subscription-based sales lead tool.
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Agencies
ERA, NARC Team to Fight DR Scam Artists
The Electronic Retailing Association and the National Advertising Review Council have launched a Web site where consumers can file complaints about infomercials and other direct response advertising.
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Agencies
Nestea Rolls Its Snowman
Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting
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Changing Channels
Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!