Chief Marketer Staff
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Agencies
CURMUDGEON-AT-LARGE: Drum Them Out of the Corps
We all have read who knows how many science fiction stories in which a defunct person comes back to life.
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Agencies
Bewitching Beer
A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light. The motion-sensor activated display which
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Agencies
Jupitermedia Corp. Takes Legal Action vs. eMarketer
Online market research firm Jupitermedia Corp. has sent cease-and-desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the United Kingdom. Jupitermedia, of …
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Agencies
Still the One
Bill Jayme’s famous letter for Utne magazine is back in the mail–but it has competition
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Agencies
Changing Channels
Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!
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Match Point
TENNIS FANS FROM ALL around the world flocked to Flushing, NY, last month for the season’s final stop on the Grand Slam circuit, the U.S. Open. Sponsors
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Agencies
PUSHING THE ENVELOPE: Pot Cluck
And now, because absolutely no one demanded it, here’s an all-dancing, all-singing, all-celebrity edition of Pushing the Envelope.
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Agencies
Brand It and It’s Yours
You don’t ask for cola when you’re thirsty; you ask for or Do you want coffee or ? Would a plain shirt or one with your favorite sports team logo be more