Chief Marketer Staff
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Agencies
DMA Asks FTC to Refine Can Spam
The Direct Marketing Association has urged the Federal Trade Commission to clarify the Can Spam Act by recognizing the difference between purely sales-oriented e-mail and billing, transaction confirmation or other relationship messages.
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Agencies
Letters to the Editor
NO IDENTITY CRISIS I not only laughed out loud when I read Herschell Gordon Lewis’ recent column (Curmudgeon-at-Large, August), but also felt a tremendous sense of relief. I was beginning to think that my disenchantment with what’s normally passed off …
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Agencies
Some Slight Sleight of Hand
It’s time for my biannual review of data cards and data sheets, which has been conducted only once over the past 10 years in these pages.
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Agencies
Coming Attractions
Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while
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Agencies
Producing Results
A good relationship is one way to get the most from your printing vendor partnerships
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Agencies
Michael Aronowitz to Lead AIM
The Association for Interactive Marketing has named Michael Aronowitz executive director.
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The Power is in the Story
If the strength of a brand rests on its ability to tell a good story, it shouldn’t be that great a leap for that storyline to intersect with others right?
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Agencies
CURMUDGEON-AT-LARGE: Drum Them Out of the Corps
We all have read who knows how many science fiction stories in which a defunct person comes back to life.
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Segmenting Seniors…Or Not?
THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million