Chief Marketer Staff
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Agencies
InfoUSA’s Sales Genie Reappears
InfoUSA has relaunched its Sales Genie system as an online subscription-based sales lead tool.
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Agencies
Bear In MInd
Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It’s sponsorship of the National Guard car running on the
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Agencies
Changing Channels
Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!
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Agencies
ERA, NARC Team to Fight DR Scam Artists
The Electronic Retailing Association and the National Advertising Review Council have launched a Web site where consumers can file complaints about infomercials and other direct response advertising.
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Agencies
Ethics Report Includes 30 Detailed Cases
DMA received 1,065 consumer complaints during first half of year
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Agencies
Letters to the Editor
NO IDENTITY CRISIS I not only laughed out loud when I read Herschell Gordon Lewis’ recent column (Curmudgeon-at-Large, August), but also felt a tremendous sense of relief. I was beginning to think that my disenchantment with what’s normally passed off …
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Agencies
News briefs/directmag.com
9/9 D&B agreed to sell its business in France to Base d’Information Legales Holding S.A.S. (Bil Holding) for $32 million. D&B generated roughly $38 million from the business last year. The unit has 170 employees, most of whom will remain. As part of the …
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Agencies
LOOSE CANNON: Threat Level: Leafy Green
The Department of Homeland Security recently decided to bring its computer-assisted airline passenger screening operations in-house.