Chief Marketer Staff, Author at Chief Marketer

Freedom Files

Propsect databases give mailers the leeway to model, append…and save on list costs

Bridging the Divide

Direct’s first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict

Xtra

9/9 The Women’s National Basketball Association has opened the second half of 2004 with new marketing relationships with Nike, Foot Locker, Dell and The

Agencies

Crunch Fitness Bows Integrated Ad Campaign

Crunch Fitness has begun an integrated marketing effort to celebrate the gym’s 15th anniversary.

Agencies

Nestea Rolls Its Snowman

Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting

Dialogue Gets Data Flowing

Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to

Agencies

CORRECTION:

The distribution and dates for ICOM’s TargetMail Sampling program, as they appeared in the Sept. issue of PROMO, were incorrect. The correct dates offered

Agencies

9/9 D&B agreed to sell its business in France to Base d’Information Legales Holding S.A.S. (Bil Holding) for $32 million. D&B generated roughly $38 million from the business last year. The unit has 170 employees, most of whom will remain. As part of the …

Agencies