Chief Marketer Staff, Author at Chief Marketer

CURMUDGEON-AT-LARGE: Drum Them Out of the Corps

We all have read who knows how many science fiction stories in which a defunct person comes back to life.

DIRECT Listline

NEW LISTS Seventh Avenue Enhanced Swiss Colony Inc. has developed a 1.8 million-record master file and several buyer lists with data from the catalog titles it publishes. The master file combines data from the Seventh Avenue, Midnight Velvet, Ginny’s, …

Agencies

SLOWLY but Surely

Insert media programs are growing, but not as quickly as some would like

Agencies

Nestea Rolls Its Snowman

Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting

Dialogue Gets Data Flowing

Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to

Agencies

News briefs/directmag.com

9/9 D&B agreed to sell its business in France to Base d’Information Legales Holding S.A.S. (Bil Holding) for $32 million. D&B generated roughly $38 million from the business last year. The unit has 170 employees, most of whom will remain. As part of the …

Agencies

CORRECTION:

The distribution and dates for ICOM’s TargetMail Sampling program, as they appeared in the Sept. issue of PROMO, were incorrect. The correct dates offered

Agencies

THE DEL POLITO LETTER: USPS Could Benefit From Thinking Small

In much of its past advertising and marketing, the U.S. Postal Service has done what many businesses do: It concentrated its time, energy and resources on harvesting what can be termed the ripest business fruit hanging from the lowest tree branches in the postal orchard.

Agencies

LOOSE CANNON: Threat Level: Leafy Green

The Department of Homeland Security recently decided to bring its computer-assisted airline passenger screening operations in-house.

Agencies

Mailer Groups Question Timing of Potter Remarks

Mailer groups blasted the timing of Postmaster General Jack Potter’s reiteration of the U.S. Postal Service’s commitment to hold postage rates steady until 2006.