Chief Marketer Staff

• Dialogue Gets Data Flowing

  Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to

• Agencies

  CORRECTION:

  The distribution and dates for ICOM’s TargetMail Sampling program, as they appeared in the Sept. issue of PROMO, were incorrect. The correct dates offered

• Agencies

  Letters to the Editor

  NO IDENTITY CRISIS I not only laughed out loud when I read Herschell Gordon Lewis’ recent column (Curmudgeon-at-Large, August), but also felt a tremendous sense of relief. I was beginning to think that my disenchantment with what’s normally passed off …

• Agencies

  Coming Attractions

  Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while

• Agencies

  DNC Violations Spur First Civil Action by FTC

  Do-not-call settlements also reached in Texas

• Agencies

  InfoUSA’s Sales Genie Reappears

  InfoUSA has relaunched its Sales Genie system as an online subscription-based sales lead tool.

• Agencies

  CURMUDGEON-AT-LARGE: Drum Them Out of the Corps

  We all have read who knows how many science fiction stories in which a defunct person comes back to life.

• Segmenting Seniors…Or Not?

  THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million

• Agencies

  Bewitching Beer

  A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light. The motion-sensor activated display which

• The Power is in the Story

  If the strength of a brand rests on its ability to tell a good story, it shouldn’t be that great a leap for that storyline to intersect with others right?