Chief Marketer Staff
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Agencies
DNC Violations Spur First Civil Action by FTC
Do-not-call settlements also reached in Texas
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Agencies
InfoUSA’s Sales Genie Reappears
InfoUSA has relaunched its Sales Genie system as an online subscription-based sales lead tool.
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Agencies
Crunch Fitness Bows Integrated Ad Campaign
Crunch Fitness has begun an integrated marketing effort to celebrate the gym’s 15th anniversary.
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Agencies
Changing Channels
Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!
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Agencies
ERA, NARC Team to Fight DR Scam Artists
The Electronic Retailing Association and the National Advertising Review Council have launched a Web site where consumers can file complaints about infomercials and other direct response advertising.
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Agencies
Nestea Rolls Its Snowman
Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting
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Agencies
Letters to the Editor
NO IDENTITY CRISIS I not only laughed out loud when I read Herschell Gordon Lewis’ recent column (Curmudgeon-at-Large, August), but also felt a tremendous sense of relief. I was beginning to think that my disenchantment with what’s normally passed off …
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Agencies
LOOSE CANNON: Threat Level: Leafy Green
The Department of Homeland Security recently decided to bring its computer-assisted airline passenger screening operations in-house.
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Dialogue Gets Data Flowing
Caught in a perfect storm of junk mail downpours, tidal waves of e-mail spam and thunderheads of mass-market advertising, your customers are looking to