Chief Marketer Staff
-
-
Agencies
California Posts Two New Privacy Laws
One calls for disclosure on data use, the other concerns cell phone directories
-
Agencies
Pushing the Envelope: Location, Location, Location
If you’re reading this at the Direct Marketing Association’s annual conference in New Orleans, one thing is likely: You’re just happy you’re not in Orlando. In anticipation of this year’s show, I took a very informal survey to see what conference …
-
Agencies
A DMA Timeline
1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago -
Agencies
CML Reaches Emergency Service Chiefs by Mail
Marketer generates leads for 911 call monitoring system
-
Experian Acquires Simmons Research
Experian has acquired Simmons Research. Details of the transaction were not announced.
-
Google Launches Test of Desktop Search
Online search power Google has introduced a new software program that can look through files on the hard drive of a desktop PC to locate documents, e-mails, instant messages and media content.
-
FTC Guidebook Takes Aim at Spyware
Two days after it initiated its first-ever lawsuit against a “spyware” purveyor, the Federal Trade Commission has issued a consumer booklet advising users on how to keep their computers free of the online nuisance.