Chief Marketer Staff
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Agencies
California Posts Two New Privacy Laws
One calls for disclosure on data use, the other concerns cell phone directories
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Agencies
Hot Creatives
Creative directors are known for being forward thinking, and those Direct assembled in New York last month for our annual agency roundtable were no exception.
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Agencies
A Year of Change
“All is flux, nothing stays still.”
While the Greek philosopher Heraclitus made that observation more than 2,500 years ago, he could have been presenting an address on the state of today’s direct and interactive marketing industry, because change is the name of the marketing game.
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Agencies
A DMA Timeline
1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago -
Agencies
Pushing the Envelope: Location, Location, Location
If you’re reading this at the Direct Marketing Association’s annual conference in New Orleans, one thing is likely: You’re just happy you’re not in Orlando. In anticipation of this year’s show, I took a very informal survey to see what conference …
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Experian Acquires Simmons Research
Experian has acquired Simmons Research. Details of the transaction were not announced.
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Google Launches Test of Desktop Search
Online search power Google has introduced a new software program that can look through files on the hard drive of a desktop PC to locate documents, e-mails, instant messages and media content.
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FTC Guidebook Takes Aim at Spyware
Two days after it initiated its first-ever lawsuit against a “spyware” purveyor, the Federal Trade Commission has issued a consumer booklet advising users on how to keep their computers free of the online nuisance.