Chief Marketer Staff
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Agencies
The Makeover Maven: I Sell, Therefore I Advertise
How do they do it? How do companies like this stay in business? Certainly not through advertising like this. As I am fond of saying, they don’t sell because they advertise. They advertise because they sell. They make a lot of sales because they have a …
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Agencies
Letters to the Editor
WHY BEN? WHY NOT! There are definitely several living direct marketers who belong in the Direct Marketing Association’s Hall of Fame and who are not — and it’s a real problem that merits discussion. But what possible objection can anyone have to …
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Agencies
Pushing the Envelope: Location, Location, Location
If you’re reading this at the Direct Marketing Association’s annual conference in New Orleans, one thing is likely: You’re just happy you’re not in Orlando. In anticipation of this year’s show, I took a very informal survey to see what conference …
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Agencies
Taking the Reins
A day shy of his one-month anniversary on the job, Direct sat down with new Direct Marketing Association president and CEO John A. Greco Jr. to talk about his thoughts on direct marketing and the future of the association.
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Agencies
ECHOES OF THE PAST
Everyone needs to spruce up a bit when they get to a certain age, and the Direct Marketing Association’s International Echo Awards are no exception.
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Agencies
DIRECT Listline
NEW LISTS OfficeMax Government/Education OfficeMax is offering separate files of government and education buyers. Some 45,389 names are on the government file and 34,174 are on the schools and education list. Products sold include office supplies, …
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Agencies
Beyond Satisfaction
Keeping customers happy is just one element of a successful loyalty campaign
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Agencies
Vendors With Varoom
OK, you want great merchandise? If you guessed that step number one is hunting like the dickens to find something that’s truly unusual, you got it. Stories abound about the lengths topnotch catalog merchandisers will go to unearth treasures that at …