Chief Marketer Staff
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Agencies
The Road to Wellville
How patent medicine kings like H.H. Warner developed the art of direct mail
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Agencies
Hot Creatives
Creative directors are known for being forward thinking, and those Direct assembled in New York last month for our annual agency roundtable were no exception.
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Agencies
Letters to the Editor
WHY BEN? WHY NOT! There are definitely several living direct marketers who belong in the Direct Marketing Association’s Hall of Fame and who are not — and it’s a real problem that merits discussion. But what possible objection can anyone have to …
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Agencies
Taking the Reins
A day shy of his one-month anniversary on the job, Direct sat down with new Direct Marketing Association president and CEO John A. Greco Jr. to talk about his thoughts on direct marketing and the future of the association.
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Agencies
ECHOES OF THE PAST
Everyone needs to spruce up a bit when they get to a certain age, and the Direct Marketing Association’s International Echo Awards are no exception.
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Agencies
Curmudgeon-at-Large: Get Out of My Sandbox
Yeah, it’s inevitable. We buy a nice sandbox, fill it with nice sand, and are having a nice time playing in it. Then in come a bunch of yahoos who insist on playing in our sandbox. They get it full of mud, their raucous deportment destroys the placid …
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Agencies
Healthcare DM Prognosis Looks Good
Brand building, retention are major goals in pharmaceuticals