Chief Marketer Staff
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Agencies
ECHOES OF THE PAST
Everyone needs to spruce up a bit when they get to a certain age, and the Direct Marketing Association’s International Echo Awards are no exception.
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Agencies
Healthcare DM Prognosis Looks Good
Brand building, retention are major goals in pharmaceuticals
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Agencies
California Posts Two New Privacy Laws
One calls for disclosure on data use, the other concerns cell phone directories
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Agencies
Tour of Duty
My most vivid memory of Bob Wientzen is from Sept. 11, 2001.
I got him on the phone early that day, one of the two people I could reach (the other was Lois Geller).
For a brief moment the association chief’s mask came down, and so did the reporter’s, and we connected as two human beings who were stunned by the events.
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Agencies
A Year of Change
“All is flux, nothing stays still.”
While the Greek philosopher Heraclitus made that observation more than 2,500 years ago, he could have been presenting an address on the state of today’s direct and interactive marketing industry, because change is the name of the marketing game.
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Agencies
A DMA Timeline
1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago -
Agencies
The Del Polito Letter: A Peace Offering
OK, I’ll be the first to acknowledge that I’ve been known to stick a finger or two in the postal service’s eyes every now and then. Some of my commentaries have been…well, a bit contentious. But hey, that’s why I’m known as an industry advocate rather …
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Agencies
DIRECT Listline
NEW LISTS OfficeMax Government/Education OfficeMax is offering separate files of government and education buyers. Some 45,389 names are on the government file and 34,174 are on the schools and education list. Products sold include office supplies, …