Chief Marketer Staff
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Loose Cannon: My Data Card Is Quick (A Sam Chaid Mystery)
There are 8 million people in the Naked City, and each one of
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Ugg Australia Mails Catalog Ugg boots, the fashion statement made popular by a number of celebrities such as Kate Hudson, Gwyneth Paltrow and Oprah Winfrey, have arrived in homes this fall with the 30-page Ugg Australia catalog. The footwear brand’s …
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Agencies
Healthcare DM Prognosis Looks Good
Brand building, retention are major goals in pharmaceuticals
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Agencies
The Makeover Maven: I Sell, Therefore I Advertise
How do they do it? How do companies like this stay in business? Certainly not through advertising like this. As I am fond of saying, they don’t sell because they advertise. They advertise because they sell. They make a lot of sales because they have a …
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Agencies
Vendors With Varoom
OK, you want great merchandise? If you guessed that step number one is hunting like the dickens to find something that’s truly unusual, you got it. Stories abound about the lengths topnotch catalog merchandisers will go to unearth treasures that at …
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Agencies
Postal Progress
About the only thing that seems certain about the fate of pending postal reform legislation is that it might have to be put off for the next Congress and administration
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Agencies
Letters to the Editor
WHY BEN? WHY NOT! There are definitely several living direct marketers who belong in the Direct Marketing Association’s Hall of Fame and who are not — and it’s a real problem that merits discussion. But what possible objection can anyone have to …
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Agencies
Taking the Reins
A day shy of his one-month anniversary on the job, Direct sat down with new Direct Marketing Association president and CEO John A. Greco Jr. to talk about his thoughts on direct marketing and the future of the association.