Chief Marketer Staff
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Agency moves
Exhibit Works, Walnut Creek, CA, appointed Mark Adams project director for the Museum Services Division. Elsewhere, Kathleen Loesch joined Detroit-based
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Part of the Whole
Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled
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Agencies
News briefs/directmag.com
2/15 Printing firm TRANSCONTINENTAL INC., of Montreal, acquired JDM Inc. for $85 million in cash and $2 million in working capital. JDM, which consists
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Agencies
Making Contact
This is the conclusion of a three-part series on the fundamentals of a successful database marketing program. The first two articles, Getting Ready and
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Agencies
Getting to Know Them
When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which
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Agencies
Rewriting Placement History
Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses
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Agencies
Oh, Those Little White Envelopes
Do good things really come in small packages? For retailers, the answer may be a resounding once they have a chance to tote up their first quarter financial
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Agencies
FreeExcept for Additional Charges
We’ve recently endured the reappearance of the 17-year locusts. They emerge from wherever, flying all over the place, devouring plants, then dying ignominiously.
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Agencies
Multichannel Treatment
Healthcare media firm LifeMed Marketing began its first direct mail campaign this month, a co-op package sent to 2.5 million diabetics. The mailing is