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Chief Marketer Staff

  • Part of the Whole

    Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled

  • Agencies

    High Flyer

    In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom

  • Client side

    Scholastic Entertainment, New York City, hired Katherine Benson as director-national TV sponsorship sales, a newly created position. Los Angeles, CA-based

  • Agencies

    FreeExcept for Additional Charges

    We’ve recently endured the reappearance of the 17-year locusts. They emerge from wherever, flying all over the place, devouring plants, then dying ignominiously.

  • Agencies

    Rewriting Placement History

    Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses

  • Pecking Order

    To celebrate the Lunar Year of the Rooster, Absolut vodka launched last month its first Web site for a non-English speaking audience. Scripted entirely

  • Agencies

    Happy Kids Productions Gets Targeted

    Happy Kids Productions is hoping a more targeted mailing schedule and partnerships with well-known brands will help it increase revenue by 10% to 15%

  • Agencies

    The Kenny Rogers School of SEM

    When Michael Sack wants analogies to describe the search marketing industry, he reaches out to Wall Street or Las Vegas: Both places where they take money

  • Agencies

    United They Stand

    Married couples will tell you it can be a challenge managing a relationship with one person. But imagine if there were 299,998 more folks in the equation.

  • Agencies

    Multichannel Treatment

    Healthcare media firm LifeMed Marketing began its first direct mail campaign this month, a co-op package sent to 2.5 million diabetics. The mailing is