Chief Marketer Staff

• Agencies

  Making Contact

  This is the conclusion of a three-part series on the fundamentals of a successful database marketing program. The first two articles, Getting Ready and

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  News briefs/directmag.com

  2/15 Printing firm TRANSCONTINENTAL INC., of Montreal, acquired JDM Inc. for $85 million in cash and $2 million in working capital. JDM, which consists

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  Getting to Know Them

  When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which

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  Blue’s Clues

  I have to admit I’m hesitant about writing this issue’s column. Typically, this space has about a month’s lead time between when I write my sterling prose

• Partnering for Points

  Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

• Act on Transaction

  THE OLD ADAGE IS AS TRUE for many retailers today as it was 50 years ago: I know half of my advertising is wasted; I just don’t know which half. Retailers

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  Seasoned to Taste

  One month it’s Easter baskets and kid videos, the next it’s backyard barbecue gear and paper plates. is the top-selling product category for some drug

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  FreeExcept for Additional Charges

  We’ve recently endured the reappearance of the 17-year locusts. They emerge from wherever, flying all over the place, devouring plants, then dying ignominiously.

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  DIRECT listline

  NEW LISTS Vermont Country Store Enhanced Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file

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  Multichannel Treatment

  Healthcare media firm LifeMed Marketing began its first direct mail campaign this month, a co-op package sent to 2.5 million diabetics. The mailing is