Chief Marketer Staff

• Agencies

  Sojourners Uses E-mail to Create a Best-seller

  Most of the best-selling books that mix religion and politics have come from the religious right. But that reign was challenged in January when God’s

• Agencies

  Doubletree Celebrates Hotel Facelift

  To create buzz for its newly reopened Metropolitan Hotel and reposition itself in the New York tourism industry post-9/11, Doubletree is making a splash

• Agencies

  Will You Just Stand By and Watch?

  OK, I’m not embarrassed to admit that there are aspects of the postal world that are less than enthralling. Some, in fact, are downright mind-numbing.

• Part of the Whole

  Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled

• Agencies

  Making Contact

  This is the conclusion of a three-part series on the fundamentals of a successful database marketing program. The first two articles, Getting Ready and

• Agencies

  Getting to Know Them

  When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which

• Agencies

  Blue’s Clues

  I have to admit I’m hesitant about writing this issue’s column. Typically, this space has about a month’s lead time between when I write my sterling prose

• Red Fish, Blue Fish

  But if I ran the zoo,Said young Gerald McGrew,I’d make a few changes.That’s just what I’d do Dr. Seuss Dr. Seuss knew a thing or two about customer data

• Agency moves

  Exhibit Works, Walnut Creek, CA, appointed Mark Adams project director for the Museum Services Division. Elsewhere, Kathleen Loesch joined Detroit-based

• Agencies

  Rewriting Placement History

  Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses